Women's well-being is at the heart of Oöna Health. Founded by Valerie Otto and based in New York City, Oöna Health provides important products and information that address women's needs.

Begun in 1995 as Becoming, Inc., Oöna Health started as a mail order fashion house offering elegant clothes and accessories for women diagnosed with cancer, especially breast cancer. The smart, chic and tailored fashions, geared to answer the specific fashion needs of these women, also helped them regain a sense of dignity and self-worth. Within a few short years, it had evolved into one of the largest businesses of its kind.

Upon that solid foundation, the company has expanded into other areas of women's health. Through her familiarity of the needs of women undergoing cancer treatment, Otto, who earned her masters in business from Columbia University, had long questioned the value of hormone replacement therapy (HRT) for women dealing with the difficulties of menopause. In response, her research and investigations led to an all-natural herbal alternative—used safely in Europe for more than half a century—that relieved menopausal symptoms.

With her company, Otto developed and formulated that herbal option into Oöna, a product manufactured under strict guidelines for efficacy and potency to give women a proven, safe alternative to HRT. Not incidentally, a growing number of reports in medical journals and in the national media during the past two years have detailed the dangerous potential of drug treatments, underscoring even further the importance of Oöna's presence in the marketplace.

Such has been the success of Oöna, which translates as "the one" or "unity" from Celtic, the company was renamed Oöna Health, Inc. Oöna has also branched out further into its line of herbal supplements targeted to the needs of women. In 2004, Oöna is introducing two new products designed to alleviate premenstrual symptoms: Oöna PMS1 treats general symptoms such as bloating and tension, while Oöna PMS2 provides relief from cramps.

Behind it all is Oöna Health's reliance on education and outreach to communicate with women, of all ages and from many walks of life, and the medical community. Bringing together science, nature, efficacy and sensitivity, Oöna Health stands ready to continue and expand its service to women. Oöna products are available through natural health food stores, independent pharmacies, online stores such as drugstore.com.